Now that hybrids and fuel-efficient cars are in vogue with the public eye, the shift towards reducing our carbon footprint is gaining momentum with the carmakers and the associated industries. Yokohama has made great strides in this green direction by producing an orange-oil infused tire that replaces 80 percent of its content with non-petroleum based products, has significantly lower… Read the rest

FULLERTON, CA. – Yokohama Tire Corporation is continuing to reach out to enthusiasts through grassroots programs, such as its involvement in three upcoming car shows: the Z Car Convention in San Antonio, Texas; BMW Oktoberfest in Braselton, Georgia; and Japanese Classic Car Show in Irvine, California. “Car-club events such as these enable us to interact with loyal customers and… Read the rest

Orange oil-infused tires are the new green for saving the environment Yokohama has introduced a new tire model that replaces 80% of the petroleum based products that used to make up a tire’s composition with non-petroleum based products. The new dB Super E-spec passenger tire uses Yokohama’s Super Nano-Power Rubber compound and Advanced Inner Liner to create a tire… Read the rest