Now that hybrids and fuel-efficient cars are in vogue with the public eye, the shift towards reducing our carbon footprint is gaining momentum with the carmakers and the associated industries. Yokohama has made great strides in this green direction by … Read More

FULLERTON, CA. - Yokohama Tire Corporation is continuing to reach out to enthusiasts through grassroots programs, such as its involvement in three upcoming car shows: the Z Car Convention in San Antonio, Texas; BMW Oktoberfest in Braselton, Georgia; and Japanese … Read More

Orange oil-infused tires are the new green for saving the environment Yokohama has introduced a new tire model that replaces 80% of the petroleum based products that used to make up a tire’s composition with non-petroleum based products. The new … Read More