I must live in a cave or something, because it seems that I’m the only person alive that didn’t see David&Goliath’s award winning hamster ads for the 2010 Kia Soul. The ads were so well received that Kia’s newest campaign is features the lovable rodents complete with a vintage hip hop back beat. Taking viral advertising to a whole… Read the rest

An article from Bloomberg today reports that plans are underway to wind down sales of Mercury automobiles in the United States (Ford pulled Mercury out of Canada in 1999). For the past few years, the question has not so much been “Will Mercury live on?” than “When will Mercury be put out of its misery?” Since current Ford CEO… Read the rest

These days, when we hear of a lap record being broken, it is usually by tenths or hundredths of a second. That is not the case today for the Trans Am series at Mosport. The existing Trans Am record of 1:17.744 was set in 2002 by Butch Leitzinger in a Chevy Corvette. Ken Wilden just qualified his Derhaag Motorsports… Read the rest

Last year we sort of hooked up with racer Mike Skeen who was more than happy to provide our readers (viewers?) with a healthy dose of wicked in car footage from his Muscle Milk Trans Am car. While the cars may not be overly relevant these days, there is no denying these monsters are cool! For 2010, Mike has… Read the rest

At this year’s New York Auto Show, Scion gets the award for best press conference. Scion went all-out, using their own separate hall for the event. In a dazzling display of bright lights and pulsating dance music, Scion gave its funky and tiny iQ its North American debut. Scion calls the iQ a ‘premium micro subcompact’, and Scion VP… Read the rest

As some of you know I crewed for Bruce Jensen in FB and F Atlantic from 1969 to 1976 and again in 1979 when I was crew chief. Bruce had his best year in ‘74 running a March 74B. It was also the first year that Bruce was able to have a professional race mechanic a tall Aussie, Bob… Read the rest

The winter of 1973 came and went without much fanfare. I continued to work in the car business with Ashley Motors until mid-summer when a minor incident had me looking for another employer. I turned up about ten minutes late for a sales meeting and was promptly shown the door by the assistant sales manager who was holding down… Read the rest

Bahrain GP = Boring. I watched the TSN feed from the BBC and two things stuck me. Now, I am slightly(?) deaf from too many years around too many race cars and with the engine noise I had trouble making out the commentary. The second is how much TSN shortchanges us. There is a 5 minute feed in only.… Read the rest

I enjoy living by the beach on the Connecticut coast, but there are some trade-offs, like the beach migrating to your driveway. We were hit with some hard wind and rain over the weekend, which flooded out our street. When high tide arrives during storms such as these, it is a problem. We are equipped with an emergency P.A.… Read the rest

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