I just had the opportunity to interview Jim Campbell who is GM’s newest Chevrolet brand director.  I raised with him the issue of how the company will deal with the possibility demand could far outstrip supply of initial Chevy Volts. Are you worried that since you will be making a very low volume of vehicles and that there may be a very tremendous demand, that the supply demand equation could create a negative backlash if people want them and cant get them? Clearly those are scenarios that are possible so we will prepare for those.  I’ve managed other products in my time in the industry where we’ve had very very high demand and supply that we always wanted to be greater, and  there were ways to manage it. Its always a challenging (scenario) but what I think is the positive side of it is that the fact there is that much interest keeps the enthusiasm high for Chevrolet overall.  I think that provides benefits to the Chevrolet brand and all of the other vehicles that people start to notice and get introduced to that maybe they weren’t even thinking about when they started their level of interst in in this case the Chevy Volt. I’ve had other (vehicles) where there has been high interest.  Really it’s a great way to introduce customers to the entire lineup.  In some cases, cusomters will stay very focused on the brand they’re interested in.  In other cases along the way they will discover other offerings we have and so we’ll be able to meet another need in their lives or a family member’s.  So its going to be an exciting year, Im really looking forward to it. You mentioned three rollout locations.  Will they get the very first cars in November?  What is the timeframe from going from those locations to the full nation and are you going to go to every market in the nation? A lot of those details we haven’t revealed yet and I’m not going to make any announcements right now. Whenever we’ve introduced products, not in all cases but in some cases, we do kind of market by market launches.  So that allows us as we ramp production up to sequence the production, focus our communications efforts, training efforts, making sure the delaer network is ready when we go market by market.   We have number of examples in our history where we’ve done that.

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